Podcast #7: Angelina Rennell, founder of Beklina on creativity, running an online boutique, and going gray

Last Updated on October 10, 2020 by Kristen

Angeline Rennell of Beklina

Angelina Rennell

Angelina Rennell has been running her online fashion boutique, Beklina, since 2006. Back then, there wasn’t much competition. But soon the internet was flooded with online fashion sellers.

In our conversation, Rennell shares some reasons why that wasn’t a problem for her: a background in art, a passion for eco-consciousness, a unique aesthetic point-of-view, and unwavering hustle all came into play. Oh, and also thanks to her amazing clogs, which have a cult-like following. Beklina has sustained a steady growth over its nearly 15 years in existence, which we all know is decades in internet years.

As a woman in her late 40s, she also discusses her decision to let her hair go gray, and how it feels to be out in the world as a silver-haired woman.

And lucky you, she’s offering and extra 30% off sale items with code 30extra, plus 50% off sale knits (code cozyhome50), perfect for working from home. Also get free shipping on orders of $200 or more. So hunker down in style, or shop for those dreamy days when socializing will no longer happen from a distance. And let me know what you think of the podcast!

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