These 5 Instagrammers are masters of mature makeup

Last Updated on January 9, 2020 by Kristen

Colette Vanpaemel

Photo via Colette Vanpaemel on Instagram

We have long held the point of view that less is more when it comes to makeup on mature skin. Foundation settles into wrinkles, eyeshadow makes eyelids look crepey, lipstick runs into those fine vertical lines—or so we thought.

Recently, we’ve encountered some over-50 women on Instagram who are so talented with makeup that they’ve made us rethink our minimalist ways.

The before-and-afters don’t lie. Excellent lighting aside, it’s clean that skin is more even, dewy, and glowing after these artists get to work. Eyes are opened-up and even lifted in their talented hands. And not that it’s our ultimate goal to look younger, but there’s no doubt makeup is taking years off in these cases.

We’re still not talking heavy Kardashian-style maquillage. But just the right amount of eye color, lipstick, foundation, brow pencil, etc. in the hands of these talented artists can work wonders, as you can clearly see below.

Who knows, we may even try eyeliner again! Do you have any mature-skin makeup tips? We’d love to hear about them in the comments.

Stung by Samantha

We’ve been following San Francisco-based Samantha for a while now, and it’s been wonderful to see her following grow like gangbusters. Last year, she landed a position on the coveted Sephora Squad, and it’s not hard to see why. Her effervescent personality shines during her makeup tutorials and reviews. She also has created many exercise and fashion haul videos on her YouTube channel.


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Good morning all!! How is 2020 treating you?? I have to say I have sooo much to accomplish this year and big plans for myself so I’m feeling the need to get busy right now!!! I got some good rest last night and I swear that’s the secret recipe to getting all things accomplished!! Who is with me and ready to do the work to get the dream to become a reality??🎉🎉Yes!!. . . . . .#2020 #dreams #goals #passion #positivity #loveyourself #selfempowered #selflove #50plusstyle #50plus #50plusblogger #fashionover50 #over50makeup #styleover50 #over50makeup #maturemakeup #50andfabulous #proaging #agepositive #advancedstyle #agelessfashion #sfbloggers #sfstyle #bayareabloggers #iwillwearwhatilike #petitestyle #bestager

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Elan Bongiorno

This woman makes magic, as you can see below. Her tutorials are addictive, thanks in part to her charming New York accent and, despite her fancy-makeup ways, her down to earth style. The transformation below is one of our favorites; also check out her New Year’s Eve eye tutorial for a mature skin dramatic eye .


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I’m hoping these POWER OF MAKEUP vids help you with your makeup application & teach you simple techniques on how EASY & fun it is to MAKEUP 🙂 💄 . MODEL: My gorgeous friend @thebrookeworth loves a No Makeup/ Makeup Look … until i did her makeup ! Haha 😂 PRODUCTS USED⬇️ . ✨ SKIN: @elfcosmetics Hydrating Serum ✨ PRIMER: @maybelline Master Prime #300 @citybeautyofficial Line Blurring Wrinkle Filler ✨ BASE: @lorealmakeup Lumi True Match / Warm ✨CORRECTOR: @maybelline Master Camo / Apricot ✨CONCEALER: @narsissist Radiant Creamy concealer/ Custard ✨POWDER: @bobbibrown Sheer Finish Loose powder / Pale Yellow ✨BRONZER: @colorescience Bronzing Perfector ✨HIGHLIGHTER & BLUSH: @diormakeup Backstage Glow Face Palette ✨BROWS: @eyebrowqueen Brow Pro/Blonde ✨EYES: @maccosmetics Paint Pot/Indianwood & Eye pencil/ Costa Riche @lorealmakeup Voluminous Carbon Black ✨LIP: @loraccosmetics Pro-Matte Lip Color/ Pink Taupe GLOSS: @morphebrushes Sway . #beautybyelan #beautyover40 #over50women #elfcosmetics #maybelline #loreal #citybeauty #narsissist #bobbiebrown #colorscience #eyebrowqueen

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Colette Vanpaemel

This beauty is a Maskcara Beauty artist, which seems like a smart career path considering this. Colette has the best bangs, and her tutorials are easy to follow with gorgeous results.

Lori Aldous 

Lori is another Maskcara Beauty artist, and we’re really into her straightforward approach and how-tos on specific challenges like mature eye shadow, filling in brows, plus how to apply highlighter and contouring on mature skin.

Shirley Anthony

We are completely mesmerized by this feed. The makeup is definitely a bit more dramatic than we’re comfortable with at least on a daily basis, but we love this grandmother’s willingness to go for it when it comes to color. And how does she pose in precisely the same position for every single photo??

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