Last Updated on June 12, 2023 by Kristen
Today I’m thrilled to officially relaunching Mean Magazine, and I’m kicking things off with a giveaway.
If you need a recap of what happened over the past six months here at Mean, take a peek at this Instagram video I recorded after the website that hired me and bought Mean laid me off then gave it back. Yeah it’s a little wild but here were are! I’m so happy to be back and connecting with the demographic I’m obsessed with: Gen X women, or anyone who identifies as a woman and feels unseen as she gets older.
I’m excited to share with you Minimo Skin Essentials, a skincare brand founded in 2016 by Black former third grade teacher Mary Ware. She was on the hunt for clean skincare products after giving birth to her son and dealing with hormonal hyperpigmentation, dark spots from breakouts, and uneven skin tone, which can be particularly challenging for Black skin.
She didn’t find anything that lived up to her standards, so she created Minimo, a collection of products that use ingredients including turmeric, watermelon, and eucalyptus among many others to create formulations the likes of which I’ve never encountered before, and that are truly effective.
She has developed the brand into a multi-million dollar business with sales in nearly 40 countries around the world. When you try Minimo products, it’s not hard to see why.
I love the turmeric scrub in particular—it significantly faded a stubborn dark spot on my cheek. I use the eye cream both morning and night, and the moisturizer is lovely under makeup. I’m very excited to share this brand with you!
Glow Starter Pack, $110 value
The first giveaway item is the Minimo Glow Starer Pack, which retails for $90 and includes five full-size products (which would cost $110+ purchased separately) to cleanse, treat, and tone your skin (including your lips), plus a silicone scrubber and nifty yellow pouch. If you’re curious about the brand, this is the perfect way to discover it.
4-piece Minimo essentials bundle
1. Dead Sea Mud Mask
For the second giveaway I’m bundling some products together for you: first up in this collection is a full-size (5 ounce) pot of Minimo’s Miracle Dead Sea Mud Mask ($26). It comes with an applicator and contains Israeli Dad Sea mud, French Multani Mitty (a.k.a. Fuller’s earth) and tree clays. It’s an international mud mask!
2. Velvet Cleansing Butter Balm
Also in bundle number two is a full-size Velvet Cleansing Butter Balm, which retails for $20 and removes the most stubborn waterproof makeup. The eucalyptus in the formulation leaves skin feeling extra fresh (but does not irritate your eyes).
3. Bounce Watermelon Undereye Cream
You’ll also receive a full-size Bounce Watermelon Undereye Cream, which retails for $20 and harnesses the little-known power of watermelon extract—a natural diuretic—to de-puff and reduce dark circles. I love this one to wake me up in the morning.
4. Candy Lip Scrub
Last but not least, you can win Minimo’s (edible!) Candy Lip Scrub, which retails for $19 and contains bearberry extract to brighten lips, plus vitamin E, and all-natural moisturizer. Plus, it’s delicious.
How to enter
Just follow @MeanMag on instagram, like this post, and tag up to three friends in the comments. You get an entry for each tag! Also, each prize comes with a bonus gift: a super stylish Mean Magazine jute tote (pictured above) to carry your goods and groceries. Entries will close at midnight on Monday June 12.
I really hope you win, you deserve it. But if you don’t, don’t worry, we’ll have another giveaway soon. In the meantime there will be plenty of stories, shopping guides, style ideas, and more for Gen X women, so if that’s your thing, add Mean to your bookmarks.